Pokémon is really enjoying a big moment right now thanks to the massive success of the hit mobile game, Pokémon GO. It seems like kids (and adults, for that matter!) have been running around playing Pokémon GO all over the place over the course of the last few months.
It has given the entire Pokémon brand a second life, and it has reportedly helped Apple and Nintendo rake in billions of dollars in the process. The popularity of Pokémon isn’t going to last forever, but for now, it’s a cash cow that is helping a lot of people make a whole lot of money.
With that in mind, it hasn’t been all that surprising to see people trying to capitalize off the success of Pokémon GO. Pokémon T-shirts, toys, and more have started to pop up all over the place, and it’s clear that companies are going to do whatever they can to maximize the earning potential of Pokémon between now and the end of 2016.
Pokémon is a hot item, and if companies can use it to their advantage, then they’re going to do it. But unfortunately, that could come at a huge cost for the vaping industry! Because one company based out of Malaysia has taken it upon itself to create a Pokémon e juice called Pokéjuice that is going to end up making vape shops all around the world look bad.
The idea of someone creating an e juice inspired by Pokémon is not necessarily new. A quick Google search reveals that there are vapers out there who have tried to create Pokémon-inspired e juices in the past. However, these weren’t official e liquids that were created and then marketed to the masses.
These were DIY e juices created by experimental vapers who just wanted to have some fun and pay homage to the Pokémon franchise. There have also been other e juices that have used famous cartoon characters in the past to try and push their products.
For example, one company once tried to use Cap’n Crunch on the labels of their e juices and created a flavor to match. Another created an e juice called Curious George, and while it didn’t feature everyone’s favorite cartoon monkey on it, it was clear that the company was trying to sell more bottles of e liquids by utilizing the name of a cartoon that many kids know and love.
The problem with all of this is that, at the moment, the vaping industry is under attack. The FDA just created a long list of new regulations that vape shops are going to have to follow, and the FDA’s perception is that many vape shops are trying to sell their products to kids by making e juices available in a wide range of different flavors and colors.
This couldn’t be further from the truth—in actuality, the flavors and colors are part of what makes vaping fun for so many responsible adults—but by creating a collection of Pokémon e juices, the company behind them is inadvertently hurting everyone in the vaping industry.
They may turn a decent profit by playing on the current popularity of Pokémon, but it’s going to have a lasting effect and be very hurtful to everyone in the long run. It’s why you shouldn’t support these companies by purchasing e juices that are marketed using Pokémon characters or any other famous animated characters for that matter.
The good thing is that, as of right now, the creators of Pokéjuice haven’t tried to sell it anywhere near the United States. They’re also not selling it in many other countries that regulate e juices and e liquids closely.
But as word about the Pokémon e juices makes its way around the internet, the fact that they’re not being sold in most parts of the world isn’t going to matter. Many vaping critics are simply going to look at the packaging of the Pokéjuice and say, “There the vaping industry goes again! Trying to sell products to kids!” It’s a real shame.
Hopefully, Pokéjuice won’t last very long on the market. Many vape shops can’t carry it legally and many others are refusing to carry it because of its packaging. There are also a range of intellectual property issues at play here.
It’s incredibly unlikely that the makers of the Pokémon characters gave the company producing Pokéjuice the go-ahead to use those characters to sell their e juices. So if the Pokéjuice manufacturers do try to sell it on a wider level, they will probably—and hopefully!—get shut down immediately and forced to stop selling.
But for the time being, the vaping industry is going to have to suffer as a result of this company’s desire to try and make a quick buck off the Pokémon brand.
If you are reading this and you think that the vaping industry is on board with selling products like Pokéjuice, you are wrong! Despite what some critics might say, the majority of vape shops would be against using Pokémon on e juice packaging and would not co-sign this idea.
They would also not co-sign any other ideas that include using cartoon imagery on the front of bottles in order to sell more e juices or target kids. Everyone understands that the FDA is cracking down on vape shops all across America, and the absolute last thing they want to do is give the FDA more ammo to use against vape shops and vapers. It could potentially be detrimental to the industry and portray it in the wrong light.
There are plenty of excellent e liquid options available for those who want to vape responsibly. You shouldn’t be swayed by the appearance of Pokémon on a bottle of e liquid, and you should ignore companies that try to convince you to buy their vaping products by using cartoon characters.
You should also only purchase e liquids through trusted companies that take the right steps before releasing a product to the public. By doing this, you will be supporting the growth of the vaping industry and doing your part to help everyone see vape shops and vapers in a much more positive light.