In recent years, the U.S. Food and Drug Administration has placed a number of new rules on the vaping industry.
Most recently, the FDA ruled that e-cigarettes should fall into the same category as other tobacco products like cigarettes and cigars, and as a result, the government organization has now committed itself to policing e liquids, e juices, e cigarettes, and other vaping products.
It has also created regulations that will call for vape shops and vaping manufacturers to do extensive testing on all new products that come out, which could end up being extremely costly for many people in the vaping industry and put many shops out of business.
While those regulations are certainly going to hurt vape shops all around the country, there’s something that’s potentially even more harmful than any of that. In addition to the regulations, the FDA has also come out and said that vape shops in the U.S. are no longer allowed to promote e cigarettes as safe alternatives to tobacco products.
There are many studies that have been done that suggest this, but the FDA feels as though there hasn’t been enough long-term research done on e cigarettes yet, so they have banned vape shops from advertising their products in this way. They cannot compare e cigarettes and cigarettes in any way, regardless of how much evidence they might have.
This is not necessarily the case in other parts of the world. There are quite a few countries out there that have banned e cigarettes and vaping products altogether and thus made it illegal to advertise and promote them to people. In places like Croatia, Brazil, and Denmark, advertising and promoting vaping is restricted.
But there are also many countries, especially countries located in Europe, that are much more liberal than the U.S. when it comes to promoting e cigarettes and advertising them to customers. You might actually be surprised to see what vape shops and manufacturers are allowed to do to promote their products.
One such place where companies are allowed to promote vaping differently than here in the U.S. is the United Kingdom. The entire approach to vaping differs greatly when compared to the approach taken by the U.S.
In the UK, Public Health England—which is an executive agency of the Department of Health—came out in August 2015 and said that it believes cigarettes are approximately 95 percent less harmful to people than tobacco cigarettes.
The organization also said that it believes e cigarettes, e liquids, and e juices will one day be distributed to people medicinally to help them quit using tobacco products. This is an opinion shared by many people in the UK, and it reflects in the country’s culture.
While advertising vaping through print, radio, and TV ads is something that is heavily regulated here in the U.S., the Committee of Advertising Practice has allowed it in the UK for about two years now.
Companies are not allowed to advertise tobacco products, but because e cigarettes don’t fall into that category, companies can promote them. It’s why a vaping
commercial first aired in the UK back in late 2014 and why vaping commercials are not out of the question for companies.
It should be noted that CAP does not allow companies to tell people that using e-cigarettes is “safer” or “healthier” than using cigarettes. Any health claims made in commercials must also be presented to the Medicines and Healthcare Products Regulatory Agency before they are used. But even with those restrictions, the UK is light years ahead of the U.S. in terms of how it promotes vaping.
The UK is not the only European country that allows companies to promote vaping differently than companies in the U.S. In general, most European countries are more lax when it comes to vaping since the European legal system operates much differently than the legal system in America.
Europe has a European Union—the EU as it’s often referred to—that consists of 28 countries. The EU is in charge of creating rules and regulations for its member countries, and rather than take a hard stand for or against vaping, it created an amendment in its Tobacco Products Directive in 2014 that included certain regulations regarding vaping.
Most of these regulations were very broad, though, and unlike the FDA regulations, it created separation between vaping products and tobacco products. It also gave individual countries the power to install further regulations for or against vaping.
In the coming years, it’s very possible that many countries both inside and outside of Europe will begin to promote e cigarettes, e liquids, e juices, and other vaping products differently than they do now. As we mentioned earlier, there are many countries that still outlaw vaping at the moment, but as more and more research becomes available, these countries may decide to allow vaping.
That research may also change the way that countries like the U.S. and UK promote vaping. As of today, U.S. vape shops cannot make some of the claims that their European counterparts do, but it’s something that could change in the future. As the FDA continues to monitor the research surrounding vaping, it could very well determine that certain claims can be made about vaping products.
Part of the problem with all of this is that vaping is still so new that many countries are trying to figure out how to regulate it on the fly. Unfortunately, the way that the FDA has handled vaping in the U.S. has come at a cost for many vape shops in America.
Likewise, there are some companies that are allowed to say more about vaping simply because their governments have not yet decided how vaping manufacturers should be allowed to advertise. The hope is that, in the end, it will all even out and new studies related to vaping will yield information that can be used by vape shops all around the world to advertise vaping properly.
This consistency will be good for the entire vaping industry and will help set the record straight with regards to the potential benefits of e cigarettes, e liquids, and vaping as a whole.