Vape shop owners all across the country are very concerned about the new regulations that the FDA is implementing for all kinds of reasons. If you’ve been following the news about the regulations, then you know that the FDA’s policies are probably going to put a lot of vape shops out of business in the coming months and years due to the requirements that are going to be placed upon them.
Specifically, vape shops that create their own products are now going to be forced to do extensive testing on all new products, and this testing is going to cost them hundreds of thousands of dollars in most cases. It’s going to make it almost impossible for them to turn a profit in the future, and more often than not, vape shops are going to choose to close their doors rather than be subjected to the FDA’s regulations.
The new testing procedures that are being put into place are not the only aspect of the FDA regulations that are going to hurt vape shops, though. And while they might have the biggest financial impact on small businesses all around the United States, they might not actually be the biggest concern for vape shop owners, either.
According to this Dallas Observer story, there are many vape shops owners who are instead concerned about what they’re going to be able to say to promote their vaping products. In the past, they have been able to sell customers on the idea that e-cigarettes, e juices, and other vaping products are safer for people than smoking regular cigarettes. But the FDA is putting the kibosh on this and will no longer allow them to make such claims.
This could be catastrophic for many vape shops owners and, testing regulations aside, it could be the final nail in the coffin for many vape shops. Here are 3 reasons why it is such a concern for those who have made a living selling vaping products.
1. It puts Big Tobacco back on an even playing field with the vaping industry.
“Now that they are no longer allowed to promote the health benefits of vaping, it almost makes it seem like the FDA has determined that vaping is just as dangerous as smoking cigarettes!”
Over the course of the last few years, one of the big advantages that the vaping industry has had over the massive tobacco industry, a.k.a. Big Tobacco, is that vaping has been viewed as a viable alternative to smoking.
Vape shop owners were permitted to promote their products as being “safer” than cigarettes. And while the truth is that there’s no scientific evidence that proves that e-cigarettes are indeed safer at this time, there are many studies that strongly suggest that, at the very least, there could be some health benefits to vaping over smoking. Vape shop owners were able to lean on those potential benefits to make sales and entice customers to vape.
Now that the FDA has told vape shop owners not to promote their products as being safer, it places Big Tobacco right back on the same level as the vaping industry and lumps them both into the “unsafe” category.
Even though vaping products could ultimately prove to be a safer alternative, the FDA isn’t going to allow vape shop owners to say that. It’s unclear what the FDA will do to punish vape shop owners who continue to promote vaping as being safer, but there’s a chance they could be subjected to large fines and other disciplinary action if they don’t comply with the rules the FDA has created.
2. It limits what vape shop owners can say to customers.
As we just mentioned, vape shop owners used to be able to sell customers on the idea of e-cigarettes being safer than regular cigarettes. But now that the FDA is no longer going to allow that, vape shop owners are going to have to have much different conversations with their customers—and it’s not going to be easy!
Sure, there are still lots of benefits that come along with vaping. For example, there are hundreds of excellent e juice flavors for people to choose from. There is also a very strong sense of community in the vaping industry that will entice some people.
This probably isn’t going to stop customers from asking vape shop owners about the health benefits of vaping. But it’s going to force the owners to steer the conversation in a different direction, which could possibly make the owners look bad and like they don’t know what they are talking about.
Bottom line: It’s going to change the way vape shop owners communicate with customers and force them to have completely different conversations than the ones they were having just a few months ago!
3. It makes it seems as though e-cigarettes and vaping are dangerous.
This is probably the biggest worry that many vape shop owners have. Now that they are no longer allowed to promote the health benefits of vaping, it almost makes it seem like the FDA has determined that vaping is just as dangerous as smoking cigarettes!
There is still a ton of research to be done into the long-term health risks associated with vaping, but there is no conclusive evidence that shows that vaping is bad. But by banning vape shop owners from talking about it, the FDA has cast a dark shadow over the vaping industry as a whole. It’s going to hurt sales and hurt those vape shop owners who have worked so hard to build up brands and businesses.
Ideally, the FDA will monitor their restrictions in the coming months and years and alter them as new research on vaping becomes available. There’s a chance that vaping could end up helping those who smoke regular cigarettes in a big way, and it would be a real shame if the FDA didn’t take the time to investigate this and change their regulations accordingly.
But for now, vape shop owners are going to be tasked with the job of trying to do business under a cloud that makes it look like they’re promoting a dangerous product. It’s a huge concern for these owners, and it could end up killing off many businesses that have become cornerstones of their respective communities.