Once upon a time, the tobacco industry did not want to see the vaping industry succeed. And it’s not all that difficult to figure out why. If the vaping industry was successful, it would likely hurt Big Tobacco and take a toll on their overall profits.
And that’s essentially what has happened over the last few years.
The vaping industry is still very tiny compared to the tobacco industry, but it’s growing by leaps and bounds every year—and there are some industry analysts that believe the vaping industry is going to continue to grow and take an even bigger slice out of the tobacco industry over the next five to 10 years.
Big Tobacco doesn’t seem to be as upset about the vaping industry as they used to be, though.
There are still probably some people within the tobacco industry that want to see vaping companies fail, but as vaping has become bigger, Big Tobacco has seen an opportunity for them to make money by getting involved with it.
It’s why the tobacco industry is, oddly enough, helping advocate for vaping more and more often these days.
Some vapers might not like this. After all, why should the tobacco industry get to reap any rewards from the vaping industry?
But there are some advantages to having Big Tobacco on vaping’s side, especially when it comes to situations like the one happening out in San Francisco right now. Check out how the tobacco industry is doing its part to help vaping with a pretty serious problem.
The Latest Problem the Vaping Industry Is Dealing With
The vaping industry got some really bad news recently when the city of San Francisco announced that it was going to be banning all flavored e-juices from here on out.
The good news is that vapers in the city can still order flavored e-juices if they want, but unfortunately, they won’t be able to buy them from vaping vendors in the city anymore.
This is obviously problematic for a number of reasons.
First, it is likely going to end up driving a lot of vaping businesses out of town or, worse, out of business.
Second, it is going to make life inconvenient for some vapers who rely on their local vape shops for the e-juices they want.
But the third and potentially biggest problem is that this ban might not stop in San Francisco.
San Francisco is, believe it or not, one of the last places that we thought would ban flavored e-juices. So how long will it be before other cities follow San Francisco’s lead and cut back on their flavored e-juice supply, too? It’s a scary thought.
What Big Tobacco Is Doing to Help
When San Francisco banned flavored e-juices from the city, it seemed like it was going to be a big blow to the vaping industry and a win for the tobacco industry. But as it turned out, Big Tobacco was affected by the ban as well.
In addition to banning flavored e-juices, San Francisco also banned menthol cigarettes from the city.
That’s a huge blow to Big Tobacco, because previous to the ban, there was reportedly about $50 million worth of menthol cigarettes sold in San Francisco every year. And that’s just in San Francisco!
Can you imagine how much more money Big Tobacco could lose if other cities enforce the same ban?
Tobacco companies like RJ Reynolds have already sprung into action and vowed to fight against bans like the one put into place in San Francisco.
They have said that they are prepared to spend millions of dollars to get cities to reconsider their decision to ban menthol cigarettes and flavored e-juices—and their money will likely make a big difference.
Why This Is Good for the Vaping Community
When San Francisco decided to ban flavored e-juices from the city, it didn’t seem like there was a whole lot that the vaping industry could do.
Sure, vapers are passionate people, and there was no shortage of backlash against the San Francisco politicians who put the ban into place. But, would that backlash really make a difference?
Unfortunately, no. It would have cost millions of dollars to get other cities to sit up and pay attention. Millions of dollars that the vaping industry doesn’t necessarily have to spend.
But the tobacco industry does have it, and they have already shown that they are ready to spend it in an effort to dissuade other cities from banning their products.
The tobacco industry and RJ Reynolds in particular has helped jumpstart an effort called Let’s Be Real, San Francisco designed to show the city that bans against products like menthol cigarettes and flavored e-juices don’t work.
The industry has also welcomed those in the vaping industry to join the fight, and it already seems to be gaining some momentum.
With a little luck—and the deep pockets of the tobacco industry—this movement might just get off the ground and make a real difference.
Should Vapers Be Happy About This?
The idea of the tobacco industry and the vaping industry working together doesn’t sit well with some people. And we can’t say that we blame them!
The tobacco industry wanted to crush the vaping industry just a few short years ago, and now we’re all supposed to work together towards a common cause? It just feels weird, doesn’t it?
But, if we’ve learned anything from the situation in San Francisco, it’s that many cities and towns across America are fighting against both the tobacco and vaping industries and trying to hurt both of them.
And while the tobacco and vaping industries may not see eye-to-eye on a large number of issues, we can both agree that bans like the one in San Francisco are going to be bad for both businesses.
So, it may take some cooperation on all of our parts to avoid those bans at all costs, even if it means turning a former foe into an ally for the time being.